BS Digital Marketing

This course introduces students to key disciplines within management sciences, such as BBA, Accounting and Finance and Economics. Students explore the role of leadership, decision-making, and resource management in driving business success and achieving organizational goals.

BS Digital Marketing Program Educational Objectives

The BS Digital Marketing program aims to:

Pursue professional practices of digital marketing or advanced studies based on the technical skills and knowledge in marketing, digital tools, analytics, and supported disciplines.
Encourage students to develop and use abstract models in addition to applying respective technology in practical situations.
Provide practical skills to the students to initiate their career in industry, professional organizations, and digital marketing agencies, etc.
Prove mastery of the digital marketing knowledge and skills necessary to work as a professional digital marketer, by demonstrating an understanding of current digital marketing models, techniques, and practices.
Provide formal foundations for higher learning.

Semester 1

Course Code	Course Title	Credit Hours
ICT-101	Application of ICT	3
ENG-101	Functional English	3
SCI-101	Every Day Science	3
ECO-101	Principles of Microeconomics	3
QNT-101	Quantitative reasoning -01 (business math & stat)	3
Total		15

Semester 2

Course Code	Course Title	Credit Hours
	Islamic Studies*	2
ENG-102	Expository writing	3
QNT-102	Quantitative reasoning -02 (Logic and Critical Thinking)	3
HUM-101	Human Psychology and Philosophy*	2
ECO-211	Principles of Macroeconomics	3
ACC-101	Financial Accounting & Reporting-I	3
ETH-101	Professional Ethics and Community Engagement*	2
Total		18

Semester 3

Course Code	Course Title	Credit Hours
	Introduction to Basic Teaching of Quran*	2
	Ideology and Constitution of Pakistan*	2
HUM-201	Sociology in Islam*	2
ACC-211	Financial Accounting & Reporting-II	3
MGT-201	Principles of Management	3
MKT-201	Principles of Marketing	3
MGT-202	Business Communication	3
Total		18

Semester 4

Course Code	Course Title	Credit Hours
BUS-201	Entrepreneurship*	2
DMK-211	Digital Marketing	3
FIN-201	Business Finance	3
HRM-201	HRM	3
ACC-212	Cost Accounting	3
LAW-201	Business and Corporate Law	3
Total		17

Semester 5

Course Code	Course Title	Credit Hours
FIN-311	Financial Management	3
DMK-311	Search Engine Optimization	3
LAW	Cyber Laws and Information Security	3
ECO	Digital Economy of Pakistan	3
HUM-301	Foreign Language*	2
MGT-302	Organizational Behavior	3
Total		17

Semester 6

Course Code	Course Title	Credit Hours
	Introduction to Hadith & Sirah*	2
MGT-412	Research Methods	3
DMK-312	Content Marketing	3
ICT-311	Information System and Business Analytics	3
MGT-311	Corporate Social Responsibility & Environmental Management	3
DMK-313	Social Media and Affiliate Marketing	3
Total		17

Semester 7

Course Code	Course Title	Credit Hours
BUSP-401	Capestone Project	3
DMK-411	Digital Consumer Behavior	3
DMK-412	Digital Brand Management	3
HUM-401	Personal and Professional Development	3
ICT	Programming Fundamentals and Web Development	3
DMK-413	Digital Customer Relationship Management	3
Total		18