BS Mass Communication
This course introduces students to the various disciplines within social sciences, including sociology, psychology, and political science etc. Students explore the importance of understanding human behavior and social structures in addressing societal challenges and fostering community development.
- 4 Years / Onsite
- Intakes: Fall & Spring
Overview
Communication studies addresses the ways in which words, images, gestures, and symbols reflect and affect human behavior. At Estuidar University, we explore the many ways that communication can be used — and sometimes abused — to effect change in culture, law, politics, business, and every other realm in which people express themselves.
One day in class, your professor might show a social media post from a politician or celebrity. You and your classmates analyze, critique, and discuss that post from different angles, such as its medium, its message, its meanings both expressed and implied, the credibility of the messenger, and the cultural impact of the message. Then you write your own social-media post in response.
Career Opportunities
Our graduates work and intern in a range of jobs in a broad range of fields — public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. We’ve also had graduates start their own businesses and others go on to graduate school in communication, law, public health, strategic communications, and education.
Program Learning Outcomes
Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.
Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.
Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.
Semester 1
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC1T001 | Dynamic of Mass Communication | 3 |
| BMCC1T019 | English for Media | 3 |
| BMC02C003 | Digital Media Journalism | 3 |
| BMC02C014 | Media and Social Values | 3 |
| BMCC1T024 | Language (other than English and Urdu) | 3 |
| BMCC1T015 | Introduction to the Basic Teachings of the Quran | 2 |
| Total | 17 |
Semester 2
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC1T020 | Urdu for Media | 3 |
| BMCC1T018 | Presentation and Communication Skills | 3 |
| BMCC1T027 | Media and Social Responsibility | 3 |
| BMCC02L025 | Camera and Lighting | 3 |
| BMCC1T010 | Digital Media (Introduction) | 3 |
| BMCC1T016 | Introduction to Hadith and Seerah | 2 |
| Total | 17 |
Semester 3
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC1T012 | Camera and Framing | 3 |
| BMCC1T002 | Theories of Mass Communication | 3 |
| BMC3CP111 | Digital Media (Production) | 6 |
| BMCC1T021 | Islamic Ethical and Principles | 2 |
| BMCC3T015 | Media Laws & Ethics | 3 |
| Total | 17 |
Semester 4
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC1T030 | Media Activism | 3 |
| BMCC01L017 | Graphics Tool in Media | 3 |
| BMC2Z019 | Social Psychology | 3 |
| BMCC0TT008 | Development Support Communication | 3 |
| BMCC03D005 | Digital Media Strategy and Marketing | 3 |
| BMCC1T022 | Ideology and Constitution of Pakistan | 2 |
| Total | 17 |
Semester 5
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC2F009 | Investigative Reporting | 3 |
| BMCC1T008 | Process of Creativity | 3 |
| BMC02L023 | Photogrammetry | 3 |
| BMCC1T014 | Script and Screen Writing | 3 |
| BMCC1C113 | Editing (Audio & Video) | 2 |
| BMC3T017 | Family Life in 21st Century: Prospects and Challenges | 3 |
| Total | 17 |
Semester 6
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC3T003 | Research and Statistics | 3 |
| BMCC1P009 | Art and Design | 3 |
| BMCC3T004 | Research Report | 6 |
| BMCC1C006 | Media Workshop I | 6 |
| Total | 18 |
Semester 7
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC01L031 | Storytelling, Character Development & Storyboarding | 3 |
| BMCC2C107 | Media Workshop II | 6 |
| BMCC3C105 | Applied Media | 9 |
| Total | 18 |
Semester 8
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BMCC4C126 | Internship | 3 |
| BMCC4C127 | Capstone Project I (Script or Playwriting) | 3 |
| BMCC4C128 | Capstone Project II (Direction and Storyboarding) | 3 |
| BMCC4C129 | Capstone Project III (Production of the project) | 3 |
| BMCC4C130 | Capstone Project IV (Documentation) | 3 |
| Total | 15 |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.